It is awe-inspiring to think that the monarch butterfly, a species so small and humble, lays claim to one of nature’s greatest spectacles. And yet, their annual migration is considered just that—an age-old phenomenon of epic proportions and, as recent decades have shown, increasing peril due to their declining population. That’s why this Earth Day, we are paying tribute to the monarchs. “There is so much beauty within these tiny creatures and yet, they are so greatly at risk,” says our display director (and resident champion of the cause) Erika S. “We hope to give them a voice—one that allows people to hear their story, to share it, and to see how simple it can be to help them flourish.” Our efforts began with each of our store windows, now home to swarms of handmade orange-and-black butterflies. Here’s a behind-the-scenes peek at their making, and if you’re on Twitter, be sure to follow #AnthroEarthDay throughout April for more photos, fun facts and ways you, too, can help protect the monarch migration.